Belluca Director and Mumpreneur, Veronica Lucas is committed to growing and maintaining "Innovation with Style". Our goal is to offer customers stylish and innovative products with first class customer service.

The Belluca concept was conceived in November 2005, shortly after the news that we would be expecting our first child. Taking parenthood in our strides, things didn't develop until September 2007 when the Belluca website was born.

In 2008 after taking a short visit up north and discovering the wonderful and fabulous innovative ideas that are around, Belluca decided to support the homegrown products and hence started the search. Our search for the right products across this great land is continuing to ensure to bring you a one stop shop of Australian innovation for Bubs, Kids and Mums.

Proudly Australian owned!